
Our Story
My entrepreneurial journey started 6 years ago when I had a vivid dream about starting a business called the 11th hour … it’s your time! The dream specifically stated that I’ll be importing and exporting clothing. I placed it on the back burner and waited for the right time. 4 years ago I started cycling and running and saw a gap in the market for a specific range of sportswear. I knew the time was right to register the business of my dreams and 11th hour was born!
I am creating create unique, stylish and high quality sportswear that’s affordable. I specifically focus on unique designs for diva female cyclists to accentuate and flatter curves. A stylish leisurewear range for active sports enthusiasts as well as a sleek modern cycling unisex kit is also part of the range.


